The sports clubs and teams have built-in fan bases that propel engagement across social media.
Most soccer clubs still receive more traffic from search over social. But unlike more typical brands, they benefit from their dual role as entertainer and brand.
On social, fans can connect with their favorites on a deeper level than before. As new platforms emerge, such as Twitter and Facebook, users can get inside peeks into their favorite soccer clubs in real-time. And this evolving connection doesn’t just need to come from the soccer clubs themselves, or even players. Fans can find community with their fellow enthusiasts, no matter where they are located. Numbers like those show the soccer leagues similar to other sports leagues.
On social media, Nigeria Professional Football League (NPFL) clubs talk with their fans, not ‘at’ them.
The survey took into account the full cumulative number of followers clubs have on Twitter and Facebook.
Their followership on Instagram is nothing to write home about, but they have decent presence in the other platforms mentioned above.
16. Delta Force
Their Twitter account has 2.1k followers, and Facebook page has 829 followers. The club is housed at the Stephen Keshi Stadium in Asaba.
15. Kano Pillars
The four-time domestic league winners have a decent number of followers on social media. On Twitter, they have 635 followers. Their Facebook page has a following of 12.6k. The team is currently under coach Ibrahim Musa.
14. Plateau United
One-time NPFL champions Plateau United are 14th on the list with 12.9k Twitter followers and 1.4k Facebook likes.
13. Abia Warriors
The Umuahia Warriors, as they are called have good social media handles. Their Twitter account has 12.8k followers and they have 5k followers on their Facebook page. They are under the watchful eyes of Emmanuel Deutchse.
12. Wikki Tourists
Wikki Tourists’ major presence is on Facebook, where they have a Pool of 15k followers. Their total is 19.8k with 4.8k coming from Twitter.
11. Nasarawa United
The Solid Miners have a follower base of 20.2k on Social Media. On Twitter they have 11.9k followers. 8.3k football lovers follow them on Facebook.
10. Katsina United
A modest club with ambition. The Changi Boys boost of 10.1k Twitter followers and 11k Facebook likes.
9. Akwa United
The Promise Keepers rank ninth in this list with a total following of 29.1k. This number is divided among 14.1k and 15k in their Twitter and Facebook pages respectively.
8. Enugu Rangers
Rangers have won seven league title and six FA Cups. The club from Enugu is the last winner of the FA Cup. They defeated Kano Pillars in the final, and they have a strong presence in social media among the NPFL clubs. Their Twitter account has 28.9k followers and Facebook page holds a strength of 1.8k. They are under the guidance of coach Gbenga Ogunbote, who tinkered them to the continent for the second time in a row.
7. Lobi Stars
Their Twitter and Facebook social media pages have 26.3k and 7.4k followers respectively. They failed to qualify to play on the continent.
6. Heartland FC
Despite not making use of their social media handles for a long time, Heartland still have a good followership with 24.9k on Twitter and 10k on Facebook. They have a combined 34.9k.
5. Sunshine Stars
At fifth place is the shinning Sunshine Stars FC, a club with 32.1k followers on Twitter and 4.7k followers via Facebook. Kabiru Dogo is the team’s head coach.
4. MFM FC
The team is ranked fourth on this list. The Olukoya Boys, as they are nicknamed, have a total following of 37.2k fans with 22.2k on Twitter and 15k on their Facebook page. The club is under the management of coach Fidelis Ilechukwu aka The Working One.
3. Rivers United
They have 35.3k and 3k followers on Twitter and Facebook respectively. They are under the management of Stanley Eguma and kept their NPFL status at the last day of the regular season.
2. FC Ifeanyi Ubah
FC Ifeanyi Ubah have a total of 40.1k followers. This is divided into 21.1k and 19k among their Twitter and Facebook pages respectively. This team is under the management of Uche Okagbue.
The Aba giants have two CAF Champions League titles, eight NPFL shield and four FA Cup successes. They have 61.8k followers on Twitter and 41.4k followers on Facebook, which makes a total of 103.2k followers. They also have the most number of followers on each of these social media platforms among all the teams. They are under the management of Usman Abdallah.